This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make to www.tradebaseaustralia.com or any associated websites and services operated by TradebaseAustralia

PERSONAL INFORMATION WE COLLECT

Device Information

When you visit the Site, we automatically gather certain details about your device, such as your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This automatically collected information is known as “Device Information.”

We use the following technologies to collect Device Information:

  • Cookies: Data files placed on your device or computer, often containing an anonymous unique identifier. For more details about cookies and how to disable them, visit All About Cookies.
  • Log files: Track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Order Information

When you make or attempt to make a purchase through the Site, we collect information from you, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.”

Additional Information

We may also gather personal information you provide offline, through purchased marketing data/lists, or through other forms to facilitate the purchase of goods and services.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information to:

  • Fulfill any orders placed through the Site (including processing your payment details, arranging for shipping, and providing you with invoices and/or order confirmations).
  • Communicate with you.
  • Screen orders for potential risk or fraud.
  • Provide you with information or advertising related to our products or services, in line with your preferences.

We use the Device Information to:

  • Help screen for potential risk and fraud (in particular, your IP address).
  • Improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Woocommerce to power our online store. You can read more about how Woocommerce uses your Personal Information here. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can opt out of Google Analytics here.

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights.

BEHAVIORAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page.

You can opt-out of targeted advertising by:

  • Contacting us directly.
  • Visiting the Digital Advertising Alliance’s opt-out portal here.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

YOUR RIGHTS

Access and Correction

You have the right to access any personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. To exercise this right, please contact us using the contact details provided below.

QUESTIONS & CONTACT US

If you have any questions or comments, or if you have a concern about how we have

    • Postal Address: PO Box 471 South Melbourne 3205
    • This Privacy Policy aims to ensure comprehensive protection of your personal information in accordance with  Australian Privacy Principles